This day we’re launching Hashtag Supervisor to enable you set apart and arrange hashtags for Instagram. Gain started with Buffer for Instagram right here.


Over the years, hashtags modified into the biggest section of any Instagram marketing strategy. By adding hashtags to your command that you just would be capable to attend your posts to achieve unusual audiences, enhance engagement, and uncover unusual followers. 

However there’s a controversy.

One element we’ve heard from possibilities time and time again is how hard it shall be to put together, neighborhood and set apart hashtags.

Any other folks possess groups of hashtags saved on their phone fascinating to reproduction and paste to each and each put up sooner than publishing. Whereas others manually re-form hashtags every time they time desk a put up. This isn’t a delicate assignment, and, as many of us possess told us, it shall be time ingesting. 

We’ve experienced this predominant hand whereas increasing our have Instagram myth too. So we belief it used to be high time we created a better formula to set apart and put together hashtags.


Gain and set apart groups of hashtags to make employ of in your Instagram posts

With Hashtag Supervisor Buffer Top rate and Commercial possibilities will now be ready to construct and set apart groups of hashtags right this moment for the length of the Buffer composer. 

“Since we might perhaps well well discover that possibilities had been essentially using our Instagram first comment operate for hashtags, I wanted Hashtag Supervisor to in actuality feel fancy a pure extension of that experience,” explains Lauren Chilcote, Senior Product Designer right here at Buffer.

The ability to construct groups advance that you just would be capable to possess a big replacement of sets of hashtags essentially based on different segments of your target audience or the target market of your posts. Let’s notify, a sports wear and sneaker imprint might perhaps well well possess groups for diverse target audience segments: 

  • Runners
  • Gymnasium enthusiasts
  • Sneaker fans 

Experimenting with different hashtag adaptations shall be a mammoth formula to unlock extra enhance to your Instagram myth, and mixing up your hashtags also permits you to follow Instagram’s most productive practices (of no longer using exactly the same hashtags on every single put up). 

No subject your advance, Hashtag Supervisor helps you produce a library of alternatives and uncover more attain for every put up. Now not to expose that you just would be capable to now retire your aged hashtag medical doctors and notes. 

“We’re hoping to decide the burden of managing many sets of hashtags from a scattered advance with notes and Excel Sheets to a condominium that lives dependable subsequent to where you build your posts,” says Suprasanna Mishra, Product Supervisor right here at Buffer.

Schedule hashtags to appear in the first comment to retain your put up captions dapper

Now not simplest does Hashtag Supervisor enable you to streamline your Instagram posting strategy, it also permits you to retain your captions dapper and station hashtags in your first comment. 

Right here’s a vastly accepted strategy across Instagram: 

With Buffer Post, that you just would be capable to now right this moment time desk your Instagram photograph and video posts, along with hashtags in the first comment to pork up the aptitude attain of all the pieces you post. 

“With the commence of Instagram first comment, we saw that in terms of every comment used to be a neighborhood of hashtags. This aligned with what we heard by device of analysis — that possibilities had been saving groups of hashtags in notes and paperwork to reproduction and paste into the composer. I used to be chomping at the bit to streamline that workflow,” says Lauren. 

“My hope is that Hashtag Supervisor will attend our possibilities focal point their efforts on crafting mammoth command and maximize the replacement of oldsters they attain with each and each put up.”

Lauren Chilcote

Senior Product Designer, Buffer

The formula to commence with Hashtag Supervisor

Hashtag Supervisor is now accessible to all Buffer Top rate and Commercial possibilities. To commence, merely originate up the Buffer composer, settle your Instagram myth and click the hashtag image in the pause dependable corner. Clicking on this image will originate Hashtag Supervisor.

Bonus: Utilize Shop Grid to add a product web page hyperlink to your put up, and your shoppable web page will mechanically update with the most contemporary command.

Rising a brand unusual hashtag neighborhood

You might perhaps well build a brand unusual hashtag neighborhood in pleasurable a pair of clicks. To commence, click the ‘Gain Hashtag Group’ button:

Enter a title to your neighborhood and add the hashtags you’d procure to incorporate. In direction of the underside of the command condominium, you’ll be ready to examine how many hashtags you possess got remaining, so that you just don’t exceed Instagram’s limit of 30 hashtags per put up. When you’re proud of your hashtags, click Attach Hashtag Group.

Adding a hashtag neighborhood to your first comment

All of your created hashtag groups will seem interior Hashtag Supervisor as you originate it up. To add a neighborhood of hashtags to your first comment, waft over the neighborhood and click Insert. 

You might perhaps well very correctly be ready to insert more than one groups, nevertheless retain an watch on the hashtag counter to originate certain that you just don’t exceed Instagram’s limit of 30 per put up. 

“We’d like to let possibilities exhaust more time increasing and serving their treasured command and no longer more time managing the processes round it.”

Suprasanna Mishra

Product Supervisor, Buffer

Coming quickly: A lighter-weight model can even be coming quickly to the Post cell apps enabling you to insert saved hashtag groups on cell.


If your trade is using Instagram, I’m definite you’ll be familiar with the burden of grouping relevant hashtags, after which pasting or re-typing them into every put up manually. With Hashtag Supervisor, that you just would be capable to de-clutter your processes, and possess self belief that each and each put up you post to Instagram might perhaps well well possess the finest likelihood of breaking by device of. 

To commence streamlining your Instagram hashtag strategy, head this trend.

Within the origin written Aug 6, 2019. Final up so far Aug 6, 2019

Ash Read